Creator glossary

Creator marketing terms, plainly defined.

The words behind your link in bio, from AI fan chat and fan funnels to conversion, analytics, and a 0% cut. Short enough to skim, clear enough to quote.

What is AI fan chat? AI fan chat: An AI fan chat replaces a static list of links with a real conversation. A fan lands on your page and is greeted by an agent that talks in your voice, answers their questions, and points them to the right place. It runs around the clock, so every visitor gets a reply the moment they arrive.
What is click-through? Click-through: Click-through is when a fan taps a link you have shared and actually lands on the destination. It is the moment interest turns into action, and the clearest sign a visitor wanted what you offered. Sharing links inside a conversation lifts it, because the people who click are already engaged.
What is a consent gate? Consent gate: A consent gate is the opt-in that asks visitors whether they agree to analytics before anything about their visit is recorded. In regions that require it, nothing is logged until a fan says yes. It keeps your page compliant while still respecting the people who chat with you.
What is a conversion? Conversion: A conversion is any moment a visitor takes the action you care about, like clicking your main link or starting a chat. Tracking conversions tells you what share of your traffic turns into real interest, not just passing views. It is the single clearest measure of whether a page is working.
What is a creator agent? Creator agent: A creator agent is the AI that represents you in every conversation. You give it a few lines about your personality and it greets fans, answers questions, and shares your links at the right moment. It is you at scale, talking to everyone who shows up, even while you sleep.
What is creator analytics? Creator analytics: Creator analytics is the dashboard view of who is visiting, where they come from, and what they do once they arrive. Instead of a raw click count, you see returning fans, conversion rates, and the topics people ask about most. It turns anonymous traffic into decisions you can actually act on.
What is engagement? Engagement: Engagement measures how actively a fan interacts with your page, from a first message to a real back-and-forth. Deeper engagement usually means a warmer fan and a higher chance they follow your link. A conversation earns far more of it than a wall of buttons ever could.
What is a fan funnel? Fan funnel: A fan funnel is the path a stranger travels from first landing on your page to becoming a paying supporter. The wide top is everyone who arrives; the narrow bottom is the few who take action. A good link page moves more people down the funnel by making each step feel natural.
What is a lead? Lead: A lead is a visitor who has shown enough interest to be worth following up with, like someone who chatted at length or unlocked a link. Ranking your leads by how warm they are tells you where the real opportunity is. It turns a stream of anonymous visitors into people genuinely worth your time.
What is a link in bio? Link in bio: A link in bio is the single clickable link a platform lets you place in your profile. Because you only get one, it is the doorway to everything else you do. Yerba turns that one link into a chat that greets fans and guides each one to the right place, instead of a static menu.
What is a link in chat? Link in chat: A link in chat is a destination shared inside a conversation rather than listed on a page. Your agent brings it up once a fan is clearly interested, so it reads as a perk instead of a toll booth. People click far more often when a link arrives at the right moment.
What is a returning visitor? Returning visitor: A returning visitor is someone who has come back to your page more than once. Repeat visits are one of the strongest signals of genuine interest, far more telling than a single drive-by view. Knowing who returns helps you spot your warmest fans before they ever say a word.
What is a 0% cut? 0% cut: A 0% cut means the platform takes none of what you earn. You pay one flat monthly price and keep every dollar your fans spend with you. Yerba never touches your revenue, no matter how much you make.

Turn your bio link into a chat.

Yerba replaces your link in bio with a chat that talks in your voice, answers fans, and shares your links at the right moment. Claim your handle and go live in two minutes, free to start.